Dutch real estate trade fair Provada has introduced a new event for the June 2026 edition – a special day for international investors interested in finding out more about the Dutch residential real estate market.

One of the sessions at Provada in 2025. Photo: Provada

The new Dutch cabinet has pledged to improve Dutch real estate’s international investment profile, and the Provada focus is on presenting the Netherlands as a stable and scalable location for long-term residential investments.

“There is a clear change in tone,” says Provada director John Schreuter. “The new cabinet is re-opening the dialogue with international investors. At the same time, the big five cities and leading developers acknowledge that they need to work together to attract foreign investment and capital.”

Holland Metropole members

Housing ministry representatives and senior officials from the Holland Metropole cities will be on hand to meet potential investors, and expand on the new government approach and the benefits of public-private partnerships. As well as keynote speeches and in-depth discussion panels, international delegates will have plenty of opportunities to network with their Dutch counterparts.

“If we want to compete in Europe, we have to work together,” said Schreuter, who describes the event as a “coordinated charm offensive” to show the Netherlands is ready to compete. “Government, cities and the private sector are on one line. The Netherlands is open for business and capital,” he says.

A stable investment climate

The event – Investing in the Netherlands: Stability, Strategy & Sectoral Opportunities – takes place on Thursday, June 11 at the RAI Amsterdam exhibition centre.

The Holland Metropole alliance is also involved in a separate event organised by developer and alliance member AM on Thursday. The Dutch-language session focuses on how to attract international capital in area development projects, using AM’s Bajeskwartier project as a business case. The event takes place at the AM stand (08) in Hall 12 at 10.30 and Ruud van Eijk, director of AM Capital is among the speakers.